Objective: To create an All-Star LinkedIn profile (and reasons for this)
Optimising the LinkedIn settings effectively
Personalising your unique elements for a brand image
What to include and what not to include in each section!
Individual activity – To update their personal profile during this session
(Handout provided: LinkedIn Profile Guide)
Outcome: A professional & credible LinkedIn profile. LinkedIn prioritises All-Star profiles
Stage 2: LinkedIn Searching
Objective: To know how to use the various search functions on LinkedIn
Recap regarding the LinkedIn profile stage (checking updates have been done)
Learning how to search for target clients, their customers, and their competitors!
The importance of your LinkedIn connections and the Do’s and Don’ts of LinkedIn
Groups – which ones to join and how to engage with like-minded people
Individual/group activity – Generate a list of potential clients to contact
Outcome: Using the LinkedIn network to identify and find your future clients
Stage 3: Social Media Marketing
Objective: To embrace social media marketing to enhance credibility and branding
What content to post for your target market – How, what, why, and when?
Your SSI and the application of this LinkedIn metric
The message of your social media posts and developing a series of posts
Group activity – Create a post together in small groups and post on to LinkedIn, i.e., promoting a specific service/product
(Handouts provided: Best Post Timings and Weekly Post Strategy)
Outcome: Improve your SSI scores
Stage 4: The LinkedIn Sales Funnel
Objective: Use LinkedIn as a social selling tool, understanding the process from connection to conversion with a LinkedIn member
Utilising LinkedIn to research your future clients and build relationships prior to calls/meetings
A 10-step framework for engaging and converting new prospects
Including how and when to private message clients for a response
Individual activity – Send a private message to a client to arrange a meeting
(Handout provided: LinkedIn Message Guide)
Outcome: How to write private messages to prospects that turn in to meetings!
“I’ve been a user for many years and still learned a few useful tips!” (November 2023)
“Great workshop, highly recommended. Thank you, Jamie. We’ve already started to implement what we learned this week.”
“Thanks for the LinkedIn info. I’ve updated my profile as a result!!!”
“My inbox is full of messages and replies, which has all come from commenting on posts.”
Within 2-3 weeks – Mike’s LinkedIn professional connections grew by 6%.
Stage 5 (Bonus Session): The Company Page on LinkedIn
Objective: To understand how to maximise the elements on the LinkedIn company page. As well as the differences between a company page and personal LinkedIn page.
Create, edit, and transform your LinkedIn company page
A technique to grow your company page followers!
Top tips for using both your personal profile and company page
“One year on and we are posting regularly with better content and we have a 600% increase in followers to our company page.”
Modern Sales Training & Sales Strategy Business – for SME’s & corporates (predominantly Professional and Business Services) – Business to Business (B2B) for local (Wales; Cardiff, Newport, Merthyr Tydfil, etc. anywhere in England; Bristol, Swindon, Bath, Gloucester, Oxford, etc. or Scotland) and global businesses.
Modern Sales Training and Employment Solutions for People Development:
Sales Strategy & Sales Process
Sales Training (lead generation, new business conversion, client relationship management, customer service, negotiation), etc.
LinkedIn Training and using Social Media for prospecting
Sales & Marketing including sales copy/scripts
Sales Psychology for all levels
Recruitment cycle and onboarding
Consultations – Business and Career
Transform your business and sales revenue today? Book a free consultation with Jamie (Managing Director) on 07599 332178.