Create, Commit, Close via Sales Pitches… 

The sales pitch meeting:
Every sales pitch is different, every decision maker will want something personalised, and every conversion needs to be bespoke!
#Top Tip 1

If you have had no formal sales training, you need to understand the stages of a pitch meeting and how to adapt your approach to the communication style of the prospect. Some stages are outlined below:
·         Introduction
·         Building Rapport
·         Questioning
·         Needs-based Selling
·         Objection Handling
·         Negotiation
·         Conversion
·         Follow-up
#Top Tip 2 – Let’s look at one of these topics in more detail.
Building Rapport:
If we are being honest, no one likes to be sold to. The renowned sales term: Know, Like, and Trust (KLT) is even more important now for building rapport. Remember experiencing that ‘gut feeling’. It is similar when selling to another person.
A prospect is likely to engage with you through the pitch meeting if you take the time to listen and care about their values and interests. Building rapport should occur early on within the conversation, in my experience, a strong rapport built can make the negotiation and closing easier.
#Top Tip 3 – And another topic most of us find challenging.
Handling Objections:
There could be several objections from the prospect, e.g., the costs, the prospect had tried a similar service or product before and did not receive the desired results. Before providing an answer to an objection – you need to uncover if this is the only reason or if there is anything else stopping the prospect from proceeding to buy? This will help personalise a response.
Respond with needs-based selling techniques, e.g., what if my service or product solved the problem you mentioned during our conversation? Deliver an anecdote of a similar situation with a previous customer.
Ultimately, to win sales pitchers, you should focus on the needs of a prospect; how your service or product will make a significant impact on their business in current markets.
Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)
Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178 

Create, Commit, Close via Social Media… 

Social media and using it for selling:
The business environment has changed and the approach to how we sell and buy has changed too.
The traffic within the digital world is continuously increasing, you need to embrace proactive behaviours on digital channels like social media to be visible and communicate a consistent message to your customers.
There are various social media channels: LinkedIn, Facebook, Instagram, Twitter, etc. Social media is for information sharing – what are you an expert in? Do you write blogs about thought leadership?
Your credibility and authenticity are fundamental to generating a successful sales pipeline. If you are researching your prospect’s social media profiles, they will be doing the same on yours.
#Top Tip 1
Start at the beginning by creating a refined and enticing profile where your ideal customer profile knows exactly what you do and why?
Social media profiles and their benefits: 
Your current customers can sell your services for you!
The recommendations, reviews, or video testimonials displayed on your profile will provide evidence of the results and outcomes you have provided to the businesses you have worked with.
Prospects researching your profile will feel fear of missing out if they don’t do business with you also.
#Top Tip 2 – You have found an ideal future customer on social media:
1.   Who are their customers?
2.   Who have they received a testimonial from?
3.   Whom are they engaging on posts with?
4.   Use social media as a digital channel to identify your future customers within the business ecosystem. 
Why social media marketing is essential?  
How often do you post on social media? What content do you post? More importantly, what is the next steps you take with the engagers of your posts? 
These are questions most individuals/businesses ask themselves when reviewing their digital sales strategy and process.  
How will your service or product benefit businesses and customers? If you are not doing social media posts sharing this information, how will your prospects know what you are selling? 
From one of my surveys, 83% of Sales Professionals feel they require support in using social media for building business relationships (Correct Careers Coaching, 2019). If you feel the same, seek the training you require in this area.  
#Top Tip 3
If you do not embrace and commit to using social media, you are missing out on boosting your sales to current markets, i.e., LinkedIn has over 55 million companies. Utilise social media to stay visible, promote your brand, engage with new prospects.  
You have an exceptional social media profile, you are doing the habit of social media marketing, what next?

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178

How are your negotiation techniques?

#Top Tip 1

What to think about before negotiating?

If you are thinking about negotiating/discounting your service or product to a client; the reasons should be for the value of working with this client.

After discounting from your full/standard prices with a client, it may be difficult to increase the price in future sales.
The value questions you should consider are: will you receive repeat business? Is this sale a large volume? Is this sale of high value?

Does this client have an internal network/referral base that will give you further business?


#Top Tip 2

Only negotiate in person/video conference…

Face to face with a client during negotiations will benefit you instead of negotiation over phone, email, etc.
In person, you can read the expressions and body language reactions of a client.

Read the buying signals (93% is nonverbal communication) from the client e.g., the questions they ask you about your service/product.

Use your judgement to decide when to stop the negotiation and close the sale. It is also easier to have a proposal/deal signed when you’re sitting next to the client.


#Top Tip 3

Close quickly with less options!

During the negotiation stages close the sale soon, if the client has too long to think about proceeding with the purchase, they are more likely to not proceed or want to renegotiate further.

Clients will take longer deciding if you provide them with too many options; when pitching and negotiating only provide 1 or 2 options to the client to increase the chances of a sale within a shorter timeframe.

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)
Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178 

How to convert sales using Psychology?

#Top Tip 1

Start at the beginning – Create a sales pipeline/prospect list for your Ideal Customer Profile (ICP). This could be your customer’s customer, your customer’s competitor, or other business within your customer’s supply chain.

Create a cadence (sequence of actions) with personalised sales touch points, i.e., the communication you have with a prospect while pitching to them.

Examples of communication:

  • Phone call
  • Email marketing or newsletter
  • LinkedIn private message
  • Handwritten letter posted
  • WhatsApp Message
  • Voicemail
  • Send a gift
  • Video Conference/Face to Face meeting
  • Referral

And so on and so on…


Take your time to develop a sales strategy and sales process to build long-lasting relationships with the customer during the buying journey.

Repeat, analyse, and adapt your sales process to convert more customers effectively!

#Top Tip 2

Each individual prefers different communication styles – visual, auditory, and kinesthetic.

Ask your prospect how they prefer to be contacted, i.e., by phone, by email? And what is the best day and time to contact them?


Take your time to research your prospect/future customer via social media, their website, other media channels. Learn more about their personality and interests.

When you find a common ground between you and your prospect, it will be easier to build a rapport with them during the sales pitching stages.


Signposting is a powerful technique in sales. During your correspondence with your prospect, guide the prospect towards conversion by telling a story/case study for them visualise what the outcome or results will be when they work with you. For example, you will increase their turnover by 22% within the next quarter.

#Top Tip 3

It is challenging to remember all you need to say and do when sales pitching!

Use psychological techniques to improve your memory and sales conversions:

  • Write things down into bite size ‘chunks’, to learn and rehearse information
  • Speak words/scripts aloud (to identify any errors in your pitches)
  • Acronyms help to remember key benefits or features of your service/product
  • Providing evidence of statistics/figures to your prospects will certainly grab their attention!
  • Learning when experience good smells or doing exercise improves memory retention
  • Take the time to practice your pitches until perfect!


If you would like to know more how Psychology can help you increase your business sales and customers, contact Jamie (details below) regarding his ‘Sales Psychology’ sales training programme:

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178

What can Psychology teach us about Selling?

#Top Tip 1

A strong rapport with your prospect will secure that meeting, improve conversion during the buying process and build long-lasting relationships.

Bob Burg states the renowned Know, Like, and Trust phrase (KLT)

Why is this important to know?


Know – You are more likely to win the business if you are referred by someone. Building a strong network of supporters is key to business success!

Like – Have you researched your prospect via their LinkedIn profile/other channels? Do you know their interests? Communication style? Their recommendations? Mutual connections? Etc. Start a conversation with a common ground and your prospect will give you the time to develop relationships.

Trust – Have you provided your prospect with evidence of your service/product? I.e., a testimonial, case study, LinkedIn recommendation.

Tony Robbins –When people are like each other they tend to like each other.”

#Top Tip 2

Personalise your communication to your target market/ICP (Ideal Customer Profile)…

Apply the AIDA concept by Frank Hutchinson Dukesmith:

A = Attention

I = Interest

D = Desire

A = Action

Why is this important to know?


Your prospect will buy based on emotion. They want to feel that you have spent the time to understand their problems/needs and provide solutions for their business.

Automated social media posts or email marketing is too generic for them!

Any copy you distribute to your prospect should grab the attention of the decision maker. It should be industry and terminology specific. Why should they use your service/product over your competitor? Will it achieve their 2022 goals?

Don’t forget to include a call to Action.

#Top Tip 3

Understand how your prospect prefers to communicate…

Dale Edgar’s research highlights that when we are learning new information, we retain 10% (when reading), 20% (when hearing), 30% (when seeing), and 90% (when doing). 

Why is this important to know?


When you pitch, your prospect might not retain all the information you speak!

Make sure you have some visuals and a demonstration.

Is there a practical activity you can do with your prospect? This could be possible with a product. If you provide a service, why not ask your prospect to speak with one of your previous clients to find out how your service benefited them.

If you would like to know more how Psychology can help you increase your business sales and customers, contact Jamie (details below) regarding his ‘Sales Psychology’ sales training programme:

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178

Will Automation Increase Your Sales?

AI (Artificial Intelligence) and technology are improving our efficiency and productivity within business, especially as the digital world continues to enhance, but are we losing the personal approach with our future clients?

If you are going to use automation for selling – make sure it provides you with the return of investment!

#Top Tip 1

  • Research the market for the right automation product for your ICP (Ideal customer profile), consider industry, size, product/service, etc.
  • Do a trial of this product, if possible, does it provide you with the results you are looking for?
  • Have you/the staff had training on how to use all the features?

#Top Tip 2

If you are going to use automation when selling – is it personalised?

✅ Does it reflect your prospect’s communication style? Some people prefer visual over auditory…

✅ Will it be seen by the prospect? For example, if it is email marketing, you might need to customise the settings, so it is received by the reader at the ‘best’ day and time they usually open emails.

✅ How often will the prospect receive something automated? Don’t overdo it or they may opt out!

#Top Tip 3

Types of automation to consider to for your business:

  • Sales Enablement – resources and tools to convert business in to sales
  • Recruitment, onboarding, and employee engagement
  • Data input, processing invoices/claims/purchase orders
  • Chatbots, customer support, IT help

Your staff is one of the most important elements to retain in a business – make sure any automated processes benefit the staff as well as the business.

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178

To use LinkedIn or not to use LinkedIn?

LinkedIn has nearly 800 million members, 55 million+ businesses, and in more than 200 countries across the globe.

If you are not using LinkedIn for business, you are missing out on opportunities with a vast number of professionals!

#Top Tip 1

How to connect with prospects…

You need to give a reason for someone to ‘Connect’ with you. Do you have a mutual/ connection/s? Did you have a conversation at a networking event? Did a business contact advise you to approach this prospect?

Or do you want to use their services? And give them a LinkedIn ‘Recommendation’ ⭐

The WHY is important when sending a connect request. Some people on LinkedIn will be near to their connections quote and will be selective on who they accept.

If your connection request wasn’t accepted – why not ‘Follow’ this prospect instead and you can still engage with their social media marketing.

#Top Tip 2

Engage with your Followers…

Reciprocity! If you, ‘Like’, ‘Comment’, and ‘Share’ on your connection’s post/articles, the more likely they are to return the gesture. The more engagement on your posts will increase the organic reach, as well as the audience of your connections.

The more visible you are on LinkedIn, the more awareness you and your brand will have on this channel.

If you’re going to send a prospect a private message – your engagement needs to be detailed and personalised.

Some examples:

  • Excellent post/article you have just written on LinkedIn…
  • Thank you for liking my post about…                   
  • I see you are interested in… and we are also part of the same LinkedIn group …

Turn a cold contact into a warm relationship by building rapport consistently with prospects on LinkedIn.

#Top Tip 3

Social Media Marketing…

Are you embracing social media marketing? Your competitors will be!

Whether you post daily or occasionally, make sure you do post. The more you do social media posts, the more your current customers and future customers will remember you and be aware of your services/products.

You can post about:

👉 Industry news or your business market updates

👉 Staff achievements and socials

👉 Client wins and testimonials

🔥 Do include a video or graphic – this will grab your readers attention!

Or create a ‘poll’ – a simple question can generate useful insights and statistics to share as a post with your network.

*Don’t forget to add 3 ‘#’ to your LinkedIn posts!

If you require LinkedIn and Social Selling Training for your business (storyboard attached), contact:

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178

Who are your ‘Ideal Customer Profiles’?

You may have heard the phrase ‘I don’t want to work with a bad customer’.

This statement doesn’t necessarily mean that this ‘bad customer’ is annoying or will give you a headache if you work with them, it could just mean that this customer isn’t a suitable fit for your business model.
#Top Tip 1

Identify your Ideal Customer Profile (ICP)

This is a target prospect or company you want to work with or who is predicted to buy your service/product.
These ICP’s could be your customers ‘customers, the competitors of your customers, or a specific industry sector within the business ecosystem.
#Top Tip 2

Why this specific ICP?

Are they a competitor of a customer you have already worked with? Is this ICP in an industry you have expert knowledge of? Does this ICP have a similar size of organization, number of employees, or various departments you are used to working with?

Working with a new ICP similar to your previous customers enhances the likelihood of successful results in a quicker timeframe due to you having already done the ‘legwork’ with similar businesses.

The outcome of exceeding expectations demonstrates how effective your service/product is to your new customer, thus increasing customer retention rates.
#Top Tip 3

How to convert a new ICP?

You will need to identify their behaviors, e.g., what social media channels do they use?

Social media profiles (primarily LinkedIn) can provide details about an ICP’s personality, communication style, interests, etc.

The more your find out about your ICP prospects, the easier they will be to sell too!
Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)
Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178 

How not to sell!

#Top Tip 1

Don’t talk about yourself! ⬇️

You might be aware of the acronym ‘WIIFM’:

‘What’s In It For Me’

Your prospect/customer is more concerned about how your service or product will solve their problem. They don’t need to know all about you, your weekend, and your pets.

Spend time asking the customer open questions to identify more about them and what they would like to change in their business right now?

#Top Tip 2

Just list the description of what your service or product does! ⬇️

You need to explain the benefits and the outcome of your service or product, rather than just describing the features of it!

The best way to do this is provide evidence in statistics/figures/results, etc. Or quote testimonials and case studies.

#Top Tip 3

Talk about money too early! ⬇️

No one likes to feel they are being sold to. We like to feel in control of our buying behavior. We buy based on our emotions!

Build the trust and rapport with the prospect/customer first. Develop a common ground, understand their personality and communication style. Mirror their body language and tone of voice.

The more synergy you build before the ‘money’ conversation, the easier it will be to sell. I recommend wait at least 30-40 minutes into the conversation before talking about money.

Put yourself in your customers shoes… how would you like to be sold to?

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178

How to sell post-covid? The same as you did before…

#Top Tip

Sell on what your current customers say

Demonstrate the value of your service or product to a new prospect during the sales pitching stage from case studies or testimonials you had received from recent customers/clients who have already worked with your business.

Help your new prospect visualise (by storytelling) the outcomes or results your service or product had with other businesses (similar service, industry, size, etc.).

Your new prospect will experience emotional thoughts during your conversation by comparing themselves to their competitors, enticing them to proceed further in the buying process.

This new prospect will be convinced further from hearing real feedback about you and are more likely to proceed in working with you from fear of missing out!

What if you don’t have many testimonials?

👉 Ask your LinkedIn network for ‘recommendations’ and use these as testimonials and social media marketing post

Not sure which testimonials or case studies to quote?

👉 Use a testimonial that reflects similarities with your new prospect (Is the testimonial from a similar industry to your new prospect? Is the testimonial from the same job title as your new prospect? Does the testimonial describe a similar problem your new prospect is experiencing?)

Selling at present couldn’t be easier… let your current customers’ comments do it for you!

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178