The Disadvantages of NOT Using an External Sales Trainer…

This could sound biased being a Sales Trainer. From my psychometric test results, one of my strengths is being analytical, I will, therefore, write a logical article.

Yes, there are additional costs involved to employ an external Sales Trainer on an ad hoc basis for your business. However, with any training, if your trainee does not apply the skills and techniques learnt – the investment is already lost.

Points to consider:

  1. Your business has an Internal Sales Trainer/Learning & Development team
  2. An external Sales Trainer might be from a different industry sector or worked with different sized companies
  3. The cost involved in working with an external Sales Trainer on an ongoing basis

I might have just convinced you not to hire an external Sales Trainer but do keep reading for the advantages!

Point 1:

  1. Your business has an Internal Sales Trainer/Learning & Development team

Ultimately, this would be different from the size of business or industry sector. Where sometimes the Sales Trainer would be the employee’s manager.

If the manager is the sales trainer for their employees, although experienced within the role (probably a previous top performer) – is this the best training experience for your employee? Will your employee fully be themselves regarding their learning and communication style – or will they ‘pretend’ to know the information taught by their manager to not highlight any areas of concern.

An advantage of an external Sales Trainer is they can provide a ‘safe’ space where employees can ask those ‘silly’ questions without having to work with the external Sales Trainer daily, unlike their manager. As well as during those dreaded role-plays; any challenges from the external Sales Trainer to test understanding will be received light-heartedly by your employee.

The internal sales training will provide your employees with your company’s processes in a standard style, particularly companies who have a high volume of sales employees that require training, e.g. Call Centres.

Let us analyse what employees feel about training:

*In a business study by Axonify, results highlight:

  • 81% of employees feel more engaged at work due to the training
  • With 89% of employees wanting the training to be personalised
  • 91% of employees feel the training would be ineffective, it was not engaging/fun

The advantage of an external Sales Trainer is personalising the sales training every time; they have been hired by your business to deliver training with your specific content, hence they will learn and process it applying a personal experience.

External Sales Trainers are equipped to create interactive activities, competitions, and follow-up tasks.

The external Sales Trainer will objectively observe your employees (on the phone/in the field) before and after training to identify measures and outcomes.

As well as spending hours of time developing a highly engaging material, a tailored learning experience for your employees. Inevitably the external Sales Trainer aims for strong feedback from your employees as this could determine the duration an external Sales Trainer works with your business.

Point 2:

  1. An external Sales Trainer might be from a different industry sector or worked with different sized companies

At proposal meetings with clients, I have been asked before – what is your experience within my industry sector? Have you provided sales training to a similar-sized company before?

Yes, it is true, an external Sales Trainer from the same industry will certainly understand your product/service terminology and the marketplace, i.e. the customers and competitors.

And working with similar size businesses provides insights into internal operations and procedures.

The disadvantages with the same industry training as the only training resource are that your employees will mostly receive a company viewpoint on how the selling should be done, i.e. what has worked before.

The current times have now changed, where updated selling processes and techniques require to be formulated and implemented.

Advantages of an external Sales Trainer – they are versatile and agile in their knowledge and training methods following working with various types of businesses that had different requirements. An external Sales Trainer can provide selling advice (unique methods/techniques for prospecting, etc.) to meet the demand of an adaptable market.

Of course, a good external Sales Trainer will work with you to achieve your training requirement objectives. Sometimes, an unbiased perspective is beneficial.

Point 3:

  1. The cost involved in working with an external Sales Trainer on an ongoing basis

For point 3, there is no right answer to convince your business to part with money, especially if you have your own internal sales training methods. The main question your business will ask is – What will my ROI be? And this is something that can be challenging to measure regarding training, specifically in the short term.

Therefore, I am providing evidence for the outcomes I had for an Internal Sales Executive from a global SME (£20 million+ with 300+ employees) who worked with me as their external Sales Trainer:

“I am so happy that you were able to help create a system in order to help me get in front of the right people as this is something that has caused me the most insecurity and anxiety as a salesperson and isn’t really something that is readily taught so I am very grateful for that.”

The value of sales training is in the employee’s perception.

Sales Training does not just stop after a half-day/full day session with an external Sales Trainer. An ideal method for retaining new information – is to learn content in manageable chunks. Your employees will treat a training session being the time for this, without losing focus of their daily tasks.

The advantage of this training schedule (regular with intervals) for your employees are they will process and apply learnt content adhering to their specific learning styles, as well as revisit the information in preparation for the next training session!

Synergy is built between your business and the external Sales Trainer and the employees have established rapport with them – Just some advantages for having an external Sales Trainer…

Jamie works with companies globally to enhance the employee’s B2B selling capabilities for generating and converting prospects. Jamie also improves the sales process and strategy to increase your gross sales by winning and retaining clients. 

If you would like to have a more detailed discussion regarding external sales training for your business contact Jamie on:

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder) of Correct Careers Coaching – A Modern Sales Training and Sales Strategy Business.

Jamie@correctcareerscoaching.com and 07599 332178

www.correctcareerscoaching.com

LinkedIn: Correct Careers Coaching

Twitter: @CorrectCareers

YouTube

Source

*https://axonify.com/news/axonify-releases-third-annual-state-of-frontline-workplace-training-study/

Top Tips for Selling Your Ideas!

Top Tip #1 What to think about before selling your ideas?

If you are thinking about selling your ideas to your boss or a client; the reasons should be for the value and purpose of your ideas e.g. what benefit will your idea serve?

The value questions you should consider are:

  1. Will your ideas be received well?
  2. What are your ideas worth?
  3. Does your boss/client have a network that will help you promote your ideas further.

Top Tip #2 Only sell your ideas in person/video conference

Face-To-Face with your boss or a client will benefit you instead of using the phone, email, etc.  During Face-To-Face communication, you can read the expressions and body language reactions of the other person. Read their signals e.g. the questions they ask you about your ideas.

Use your judgement to decide when to stop or nudge your ideas further using persuasive communication.

Top Tip #3 Close your ideas quickly

If your boss or client has too long to think about your ideas, they are more likely to not proceed further with it. Especially if your ideas are unclear or have too many variables to consider.

When selling your ideas – only provide 1 or 2 at once time to increase the chances of it being considered further.

Top Tip #4 Back up your ideas with evidence and credibility. See an example of mine below

Social Media training should be part of the company’s onboarding learning and development plan for new hires (see research below).

Research from Correct Careers Coaching found evidence that 83% of sales professionals feel they require support in using social media for building business relationships. 

The purpose of this training is to help the new hires understand how to communicate your business message, this will encourage them to embrace promoting the company’s brand and services/products.

Jamie works with companies globally to enhance the employee’s B2B selling capabilities for generating and converting prospects. Jamie also improves the sales process and strategy to increase your gross sales by winning and retaining clients. 

For more information regarding the above topic area –

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder) of Correct Careers Coaching – A Modern Sales Training and Sales Strategy Business.

Jamie@correctcareerscoaching.com and 07599 332178

www.correctcareerscoaching.com

LinkedIn: Correct Careers Coaching

Twitter: @CorrectCareers

YouTube

I’M A BUSINESS MILLENNIAL – ARE YOU GIVING ME THE CORRECT TRAINING IN YOUR BUSINESS?…

In this fifth ‘Millennial Buying’ article series – have you asked this question to your leaders?

  • What millennials want from their employers?

A popular question that a hiring manager, HR personnel or business leader needs to ask themselves.

If you don’t understand what your millennial employees want within their careers – how will you know what actions to take to retain them?

A brief regarding the impact of losing an employee – up to £50,000 in costs*, the timeframe for recruiting will decrease business productivity, as well as the ‘domino effect’ – the impact on the employee’s team members and company culture after they leave! Don’t forget the relationships with the customer base the employee leaves behind also.

Employee statistics according to TINYpulse*:

  • 34% of under-valued employees leave their job within the first year.
  • 70% of employees leave their job due to no career advancement.

If your business offers benefits such as trust, engagement, and well-being initiatives:

  • 10% of employees will stay with a job due to a suitable work-life balance.

Regardless of cost, time, and a headache – you spent value energy finding this millennial employee, whom you engaged with and deemed a leader of the future.

Understand your millennial employees at a personnel level – what are their drivers? motivations? Aspirations?

Why do they want to work for you and your business?

Remember – The life goals of this generation may be vastly different from the generations which went before – and this could be the difference between staff retention and the opposite.

According to a recent Gallup report regarding the millennial generation’s behaviour within their jobs – reveals that 21% of millennials have changed jobs within the past year – this is more than three times compared to the number of non-millennials. **

WHY?

Millennials aren’t looking for lifelong careers. There are a lot of options and opportunities in the 21st century – they are not concerned about the process of finding another job. They are looking for purpose, engagement, and value.

An area of focus for businesses – Training and development:

93% of employees staying longer within their job if the company is investing within their career (according to LinkedIn’s 2018 Workforce Learning report).

There are various areas of training and development needs – depending on the type of job, organisation, and industry etc.

Has your business considered a specific area of interest for millennials?

Businesses need to embrace developing their millennial staff to sell differently utilising digital and modern techniques such as social media – they were the first generation that grew up in a digital age! Is this part of your organisation’s induction or training programme?

From one of my surveys:

83% of Sales Professionals feel they require support in using social media for building business relationships (Correct Careers Coaching, 2019)

If your business doesn’t have digital training? – think of the problems which might occur if your millennial sales staff are not trained to sell to other likeminded Millennials or the Baby Boomers (Generation Z).

Are your employee’s tech-savvy? Can they utilise social media channels i.e. LinkedIn to connect/engage with new prospects and their existing customers?

And are your training programmes designed for each generation? Focusing on different communication styles that suit them –

Communication is 93% non-verbal and 7% verbal.***

Don’t forget individuals process and learn information with different senses e.g. verbal, auditory, or kinaesthetic.

How do our experiences and emotions make a difference?

Current Millennial Statistic:

I asked Millennials –

“What % do you tell your friends to buy the same service/product you just brought?”

Surprisingly the response was 52.5% – said they would tell their friends.

I pondered – if this evidence would be the same for the experience a millennial had within an organisation they worked for – whether good or bad, will they share this experience with others?

Useful insight especially if your business has a refer a friend hire scheme. The more engaging experience for an employee – the more likely they will share this information with others.

What should your business focus on for your millennial employee’s post-reintegration?

  • Well-being strategies.
  • Engagement from managers and colleagues.
  • Upskilling for the future – The Information Age!

Soon the Information Age will come to an end, the ‘Experience Age’ is next…

To support video conferencing training during current times:

*Click this link to download my FREE guide with TOP TIPS:

I’m Jamie Martin (Founder and Managing Director) of Correct Careers Coaching, author of The Anomaly Crystal, speaker, and podcast host. I’m an award-winning sales professional, an experienced Modern Sales Trainer, and Sales Strategist.

Even more importantly I’m a Business Millennial, born between 1980 and 1994 and I’m a thought leader.

Please do contact me directly (details below): if you are a Millennial and want to be included within these surveys or if you are a business and you would like me to identify any specific areas of interest to you?

The links to the four articles within this Millennial Buying series:

https://www.linkedin.com/pulse/im-business-millennial-buy-your-serviceproduct-jamie

https://medium.com/@jamiemartin111/im-a-business-millennial-we-research-you-on-social-media-before-committing-to-buying-from-you-6bdbc87f192b

https://growthhub.swlep.co.uk/community/article-detail/i-m-a-business-millennial-is-your-company-s-marketing-attractive-to-me-_b976daa9-efad-4b2f-bac0-09c90570d0f7

Jamie Martin of Correct Careers Coaching

Jamie@correctcareerscoaching.com or 07599 332178

www.correctcareerscoaching.com

My Castbox Podcast ‘Business Millennial’: https://castbox.fm/va/2750129

LinkedIn: Correct Careers Coaching

YouTube

*Source: https://www.tinypulse.com/blog/13-surprising-statistics-about-employee-retention

**Source: https://www.gallup.com/workplace/231587/millennials-job-hopping-generation.aspx

***Source: Mehrabian, A. (1971). Silent messages. Wadsworth, Belmont, California.

I’M A BUSINESS MILLENNIAL – IS YOUR COMPANY’S MARKETING ATTRACTIVE TO ME?…

In this fourth ‘Millennial Buying’ article series, following requests from the readers – the below significant subject will be explored:

  • Businesses adapting their marketing strategy for millennials.

To aid with this project, in one of my surveys I asked millennials:

When buying a product (which has different features with 3 different price ranges), would you choose the lowest price, middle range, or most expensive?

Current Millennial Comment:

“Neither – If I like/want the product, I buy it regardless of the price. No matter how small or big. It’s about the purpose”.

This comment highlights to businesses that their marketing strategy and content need to be focused on the purpose of a product i.e. the benefits.

There seems less emphasis on the cost and features of a product for millennial customers. I agree – I have a busy lifestyle and I just want items I use to work efficiently. The most vital part of a product for me is how it will benefit my need; I don’t have to know every function of the it.

Do your marketing videos, posts, advertisements convey this message?

Don’t forget sharing your reviews – customers value reviews over adverts due to relating to real feedback from another consumer.*

Areas for your company to revisit post-reintegration:

  1. A marketing strategy targeting Millennials and the type of language used!
  2. Clear communication for the purpose of a product/service.
  3. The different channels used to distribute your marketing campaign e.g. social media

Regarding point c) – TikTok’s under 30’s users make up 66% from an audience of 800 million**

What other apps are millennial customers using? Engaging with your customers across multiple platforms strengthens bonds.

Millennials brought up within a digital era can’t imagine the internet without social media…

Personalisation – Case Study

Charlie is a millennial (name changed for confidentiality). Charlie enjoys their role within their current organisation. This role does not have KPIs or receive incentives. Each year (Christmas time); every employee receives a hamper – amongst various items; the hamper includes red wine.

Charlie is very grateful for receiving these gifts, put prefers white wine instead of red.  Charlie usually gives this red wine as a gift to someone else.

For myself – From working in a previous company, when I achieved sales targets, I did receive a personalised reward e.g. London theatre tickets. I felt more engaged with this company for knowing my likes and dislikes.

The same approach applies to marketing. Businesses need to research and understand their Millennial customers – their demographics, their behaviours, and their interests. 

With this knowledge, your business can adapt your marketing/social media strategy for attracting millennials customers triggering an emotive response.

Millennials will become aware of your business (within a competitive world). They will take the actions required within the buying process – research your company and you (social media), navigate to your website, and purchase a product/service.

Current Millennial Statistic:

86% of millennials state they are more likely to buy from the same business again following a good purchase (Correct Careers Coaching, 2020).

Converting new customers is always the challenge – it’s worth investing the time and money identifying who your customers are? Their needs? And how to approach them?

This will help your business thrive through increase your gross sales and revenue.

Food for thought –

How will Gen Z (younger than the Millennials) take the buying process to a whole different level?

👉 Watch out for the next Millennial Buying article coming soon.

I’m Jamie Martin (Founder and Managing Director) of Correct Careers Coaching, author of The Anomaly Crystal, speaker, and podcast host. I’m an award-winning sales professional, an experienced Modern Sales Trainer, and Sales Strategist.

Even more importantly I’m a Business Millennial, born between 1980 and 1994 and I’m a thought leader.

Please do contact me directly (details below): if you are a Millennial and want to be included within these surveys or if you are a business and you would like me to identify any specific areas of interest to you?

The links to the three articles within this Millennial Buying series:

https://www.linkedin.com/pulse/im-business-millennial-buy-your-serviceproduct-jamie

https://www.linkedin.com/pulse/im-business-millennial-we-read-your-reviews-our-jamie

https://medium.com/@jamiemartin111/im-a-business-millennial-we-research-you-on-social-media-before-committing-to-buying-from-you-6bdbc87f192b

Jamie Martin of Correct Careers Coaching

Jamie@correctcareerscoaching.com or 07599 332178

www.correctcareerscoaching.com

My Castbox Podcast ‘Business Millennial’: https://castbox.fm/va/2750129

LinkedIn: Correct Careers Coaching

YouTube

*Source: https://headway.onelink.me/9USK?af_web_dp=https%3A%2F%2Fweb.get-headway.com%2Fbook%2Fmarketing-4-0&c=share&af_adset=insights&af_ad=marketing-4-0

**Source: https://dataprot.net/statistics/tiktok-statistics

I’M A BUSINESS MILLENNIAL – WE RESEARCH YOU ON SOCIAL MEDIA BEFORE COMMITTING TO BUYING FROM YOU, DON’T WE?…

In this third ‘Millennial Buying’ article series, the below important topic will be investigated:

  • The importance of ethics and brand to a Millennial – what are they looking for when they decide to purchase goods or services?

Here’s an important factor that impacts millennials’ buying decisions:

Current Millennial Statistics:

75% of millennials research a company on social media before deciding to buy a service or product from them (Correct Careers Coaching, 2020).

Millennials are the first generation brought up in a technology-led world. It is the ‘norm’ for us to research online when deciding to purchase something.

This behaviour is the same for meeting someone in person – and they are a Millennial – they will still check you out online/social media before deciding to buy from you. This research is now part of the face-to-face buying process – the two things are becoming inextricably linked.

If your business is not visible on social media – will a millennial:

  1. Buy from you?
  2. Choose your service/goods over your competitors?
  3. Get in touch with you to sell you a service or product your business needs?

A C-suite contact I was speaking with last week, asked me – “Jamie do you think you are doing too much on social media.” Those were his thoughts from his generation.

However, for a Millennial who is used to tracking the ‘story of their day’ on social media what is too much? Their ‘too much’ is likely to be far more nuanced e.g. too many passive-aggressive quotations, too much ‘woe is me’ or too much ‘don’t I look great’, or too many selfies.

We must accept that social media is, for millennials and Gen Z, a vehicle to document their lives, loves, and hates, also to keep connected with their friends. It’s a personal news service for them and applying the mantra to an older generation who didn’t grow up with that, doesn’t change that reality. After all, it’s the Generation X who created the internet. They created the environment for this to happen.

If you think and operate in that way – then you will inevitably be influenced by the products and services you see online – being experienced by others you respect. You will feel safer doing your own research before deciding to make any investment.

My thoughts are:

I don’t always receive engagement on my social media posts, however, when I speak with my business network, they remark positively about my business Correct Careers Coaching – the majority of these remarks are from Millennials – stressing my company’s services and brand are being seen.

Communicating and the language used to and from Millennials is different! Especially in a changing business world post-COVID-19.

Businesses need to embrace developing their millennial staff to sell differently utilising modern techniques such as social media. They also need an understanding of how to engage with older generations. This might be as simple as improving their technique on that instrument we call the telephone. Is this part of your organisation’s induction or training programme?… More to follow on for this area of interest.

I’m Jamie Martin (Founder and Managing Director) of Correct Careers Coaching, author of the Anomaly Crystal and podcast host. I’m an award-winning sales professional, an experienced Modern Sales Trainer, and Sales Strategist.

Even more importantly I’m a Business Millennial, born between 1980 and 1994 and I’m a thought leader.

Please do contact me directly (details below): if you are a Millennial and want to be included within these surveys or if you are a business and you would like me to identify any specific areas of interest to you?

👉 Watch out for the next Millennial Buying article coming soon.

The links to the two articles within this Millennial Buying series:

https://www.linkedin.com/pulse/im-business-millennial-buy-your-serviceproduct-jamie

https://www.linkedin.com/pulse/im-business-millennial-we-read-your-reviews-our-jamie

Jamie Martin of Correct Careers Coaching.

Jamie@correctcareerscoaching.com or 07599 332178

www.correctcareerscoaching.com

My Castbox Podcast ‘Business Millennial’: https://castbox.fm/va/2750129

LinkedIn: Correct Careers Coaching

YouTube

I’M A BUSINESS MILLENNIAL – WE READ YOUR REVIEWS – IS YOUR BUSINESS LISTENING TO OUR WANTS?…

In this second ‘Millennial Buying’ article series, the below integral subject will be explored:

  • The way in which millennials buy – and what happens after they’ve made a purchase, the good and the bad.

I’m sure you have read a review on Tripadvisor before booking a holiday or eating at a different restaurant?

Did you follow a similar process before buying a product?

92% of people ‘purchase’ based on reviews (TrustPilot and G2*).

Humans are creatures of habit and routine; millennial customers are no different. What is different is WHAT now forms part of their habits and routines. It’s different from the generations who have gone before.

From my previous article, my research found 100% of millennials read online reviews or testimonials which influenced their decisions before buying a service/product. What will they read about you, your product, your brand, or your service?

Have you analysed your business strategy around this recently – how many customer/Google reviews does your business have? How are you sharing these reviews? and are you actually asking for them in a systematic but friendly manner? Are you responding to them?

Food for thought – if your competitor has more positive reviews than you – which business will your millennial customer prioritise? Whom would you put at the top of your shortlist? Also, what would you do when things go wrong – and they will from time to time?

The sale has been made! All is good – however the customer is not happy. The product is not broken, the customer is simply not happy – it could be the wrong colour, it was not quite what they thought, they didn’t read the small print, they thought it would be bigger than it was even though you included the dimensions….there could be a million reasons for wanting to return it.

Legally, the consumer may have no leg to stand on. They may have simply been a bit lazy in considering what they were purchasing. What should you do?

In one of my surveys I asked millennials:

‘If the product is not broken, what % of you would you return the product and ask for your money back if there was some other problem?’

Current Millennial Comment:

 “100% if the product did not deliver what it was intended to”.

Top Tip #1: You can still retain customers after the purchase – by providing refunds on returns, loyalty discounts, guides for utilising products, guarantees, etc.

I personally don’t like the hassle of returning a product (unless it was broken) – but that’s my personality trait!

Although, If I were dissatisfied with a service I purchased – I would certainly not recommend to a friend.

However, if you accept returns without objection, a Millennial will most likely shout about it. Consider the brands that do this ‘no quibble’?

Remember Millennials receive information in sound bites, so long lists of T&Cs will be invisible to them. So upfront contracts or product descriptions must be punch and clear. Also, a returns policy which is very clear and favours the customer. You want them to return and stay on your marketing list. Don’t you?

I’m Jamie Martin (Founder and Managing Director) of Correct Careers Coaching, author of the Anomaly Crystal and podcast host. I’m an award-winning sales professional, an experienced Modern Sales Trainer, and Sales Strategist.

Even more importantly I’m a Business Millennial, born between 1980 and 1994 and I’m a thought leader.

Please do contact me directly (details below): if you are a Millennial and want to be included within these surveys or if you are a business and you would like me to identify any specific areas of interest to you?

👉 Watch out for the next Millennial Buying article next Thursday 14th May.

The Link to the first article within this Millennial Buying series:

https://www.linkedin.com/pulse/im-business-millennial-buy-your-serviceproduct-jamie

Jamie Martin of Correct Careers Coaching.

Jamie@correctcareerscoaching.com or 07599 332178

www.correctcareerscoaching.com

My Castbox Podcast ‘Business Millennial’: https://castbox.fm/va/2750129

LinkedIn: Correct Careers Coaching

YouTube

*Source: https://www.qualtrics.com/blog/online-review-stats

I’M A BUSINESS MILLENNIAL – YOU NEED TO KNOW HOW TO SELL TO ME OR YOU RISK BECOMING INVISIBLE…

I’m Jamie Martin and I’m an experienced Sales Trainer. Even more importantly I’m a Business Millennial, born between 1980 and 1994 and I’m a thought leader.

Why? Here are just three reasons:

– I’m part of the biggest generation in history, we overtook the Baby Boomers in 2015 and we are now the biggest buying generation in history.

– I’m part of the first generation brought up in a technology-led world. For me, if you are not engaging online, I will struggle to take you seriously.

– I’m your customer, your supplier, your staff member, possibly even your boss and as time goes by, I’ll become even more important.

If you don’t engage with me your sales will start to stagnate, then dwindle, then fall and your business could fall into obscurity. It’s that simple.

I’m not telling you to sell to you, I’m setting out the future because the future belongs to my generation, and the generations to come.

We buy differently!

Are you ready?

With this in mind, I will be doing a series of blogs to talk about how my generation – and those that follow – will impact your sales over the coming years and how, all businesses of all sizes need to get ready.

Gone are the days of old-fashioned cold calling, push, push, pushy sales which annoy everyone and even more so now.

Now is the time to build relationships, be proactive, employ a process which doesn’t feel like a process and provide excellent customer service. Above all, it’s about being present, being visible, and being consistent.

On LinkedIn, this is important to come to terms with because:

  • 87 million members of LinkedIn are millennials, 11% being in decision-making positions*
  • And within the 5.8 million SMEs in the UK more than half of the workforce are millennials.**

All companies need to sell and their staff need to know how to sell. To do that well they need to understand their audience – their age demographic, how and where they engage and how they buy.

In this series ‘Millennial Buying’, some of the subjects I will be writing about will include:

  1. The way in which millennials buy – and what happens after they’ve made a purchase, the good and the bad.
  2. The problems which might occur if your millennial sales staff are not trained to sell to Generation X or the Baby Boomers i.e. people older than them.
  3. The importance of ethics and brand to a Millennial – what are they looking for when they decide to purchase goods or services?

To aid with this project I’ll be conducting some simple surveys for some basic data analysis.  Here’s just one to set the scene:

Current Statistic: So far 100% of Millennials surveyed say they read a review before purchasing a service/product… more will follow on this i.e. reviews and their influence.

Please do contact me directly: if you are a Millennial and want to be included within these surveys or if you are a business and you would like me to identify any specific areas of interest to you?

Jamie Martin of Correct Careers Coaching.

Jamie@correctcareerscoaching.com or 07599 332178

www.correctcareerscoaching.com

My Castbox Podcast ‘Business Millennial’: https://castbox.fm/va/2750129

Facebook: @CorrectCareersCoaching

YouTube

*Source: https://www.omnicoreagency.com/linkedin-statistics

**Source: https://www.institutelm.com/resourceLibrary/workforce-2020-managing-millennials.html

Top Tips for Negotiation within a competitive and changing business world!

Top Tip #1 What to think about before negotiating? – If you are thinking about negotiating/discounting your service/product to a customer; the reasons should be for the value of working with this customer. After discounting from your full/standard prices with a customer, it may be difficult to increase the price in future sales. The value questions you should consider are: will you receive repeat business? Is this sale a large volume? Is this sale of high value? Does this customer have an internal network/referral base that will give you further business?

Top Tip #2 Only negotiate in person/video conference -Face to face with a customer during negotiations will benefit you instead of negotiation over phone, email, etc. In person, you can read the expressions and body language reactions of a customer. Read the buying signals from the customer e.g. the questions they ask you about your service/product. Use your judgement to decide when to stop the negation and close the sale. It is also easier to have a proposal/deal signed when you’re sitting next to the customer.

Top Tip #3 Needs-based sell by what your current customers say ⭐- Demonstrate the value of your service or product to a customer from case studies/testimonials you have received from previous customers who have already used your service or product. Visualise (by storytelling) the outcomes/results your service or product have had from other similar customers this will help with the emotional motives of the buying process. This new customer will relate more to hearing real feedback from and likely to proceed from concern of missing out ✅

Top Tip #4 Close quickly with less options – During the negotiation stages close the sale soon, if the customer has too long to think about proceeding with the purchase, they are more likely to not proceed or want to renegotiate further. Customers will take longer deciding if you provide them with too many options; when pitching and negotiating only provide 1 or 2 options to the customer to increase the chances of a sale within a shorter timeframe.

Top Tip #5 Be willing to walk away -If the customer is trying to negotiate past your lowest threshold, explain to this customer the benefits of your service/product and for these reasons it is worth the price you quoted. If the customer is truly interested, they will come back to you to proceed; now you will have more control of the negotiation. If this customer doesn’t contact you again – you will always find another customer who will buy your service/product!

And finally – sales and negotiation can be challenging, for any successes you have, reward and remind yourself what you have achieved!

Research from Correct Careers Coaching found evidence that 83% of sales professionals feel they require support in using social media for building business relationships, emphasising sales professionals seeking to try new approaches to increase business sales.

If you would like to have a more detailed discussion regarding negotiation and selling techniques to action these tips for your business contact Jamie on:

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder) of Correct Careers Coaching.

Jamie@correctcareerscoaching.com and 07599 332178.

www.correctcareerscoaching.com

LinkedIn: Correct Careers Coaching

Facebook: @CorrectCareersCoaching

Instagram: CorrectCareers

Twitter: @CorrectCareers

https://www.youtube.com/channel/UCW7taRWRSaA1WuEgSpXMlKg

People Development: Engaging with your Employees to retain them during market changes!

Employees have already joined your business due to their desire to work for you as well as being happy with your company benefits, however, to give them purpose throughout their career journey, the engagement of an employee plays a vital role in retaining them.

Top tip #1 Build the trust with your employees – For the Line manager/business leaders/colleagues to interact and communicate with other employees to understand individual differences, as well as to demonstrate shared values and authenticity. The employees will feel more confident in their role and within the company from the time spent by management/colleagues with them and by fulfilling their purpose. The trust can also be demonstrated from company perks such as flexible working.

Tim Thurston, Director of Team-i comments about trust:

 “From the research that I have undertaken with several elite sports teams, trust in one’s colleagues is key trait of a high performing team. This trust begins with everyone understanding what their role is and where it fits into the achievement of the team’s purpose. Understanding that different roles require different attributes, particularly when they are different to your own attributes. It’s absolutely key and leads to respect.

When an individual then fulfils their role and hence makes their contribution to the team, that respect increases and over a period of time leads to trust. For a team to reach its full potential, there must be trust between all team members: superiors, subordinates, and peers.”

Top tip #2 Make your employees feel appreciated and empowered – Recognition and Praising employees instead of criticism will increase engagement levels. Customer satisfaction surveys can identify/rate how happy the employees currently are, although, conversations with the employees about what else could make them be happier/feel more supported will make them more grateful and engaged.  These engaging techniques can help in conversations with employees in other areas of the business e.g. investment in staff.

Dan Gale, Independent Mortgage, Equity Release & Protection Adviser of Mather & Murray Financial Ltd highlights:

“Employer benefit solutions do not need to be overly complex nor overpriced. With tax relief available, and with so many solutions on offer, to benefit both the employer and employee it’s certainly worth considering. 76% of employees are more likely to stay with employer if they offer a good employee benefit package. 2 in 3 employees want flexibility in choosing which employee benefits they receive. 85% of employees questioned said they would purchase at least one employee benefit if their employer didn’t provide it. 3 in 4 said they expected their employer to provide guidance on employer benefits*.

“We’re in a challenging employment environment where unemployment is at an all-time low meaning employers should want to look after, and retain the staff they have through extra benefits, added value and going to extra mile. Losing staff to a competitor through lack of investment is short sighted and avoidable”.

*Source: Capita – Employee insights report (Workplace Benefits 2018).

Top tip #3 Having conversations with your employees about their future within the company – Communicate the company’s progression plans/what you have earmarked the employee for in the business, demonstrating your value and commitment to the employee e.g. succession plans and enhanced benefits. Also encourage stability by giving clarity to the employee regarding vision for the business and how their contribution will help achieve the business goals. 

Findings from Correct Careers Coaching’s retention survey from a UK sector leading company with a turnover £600+ million; highlight this company’s retention rate increased since implementing retention strategies such as enhanced promotion opportunities and introduced retention allowances for specialist roles.

Top tip #4 Focus on company culture – If employees have built strong synergy with their manager, team, and colleagues they are more likely to be engaged and invest in creating a future for the business. For employees to bond; the time spent together at business events/workshops, team building activities, or charity projects will help individuals get to know one another on a personal level, support, and collaborate better. This can also encourage employees to help and praise colleagues for further engagement.

Ben Caton, Managing Director of SWSE.org.uk demonstrates the importance of culture in other areas:

“Employers are tasked with creating cultures of engaged learning, development, and support that not only appeals to a younger, more tech focused workforce but also an older core.

It is estimated according to a recent study that 22% of millennials expect a response within 10 minutes of asking their employer for support. While 77% of the current global workforce rates employee wellbeing and assistance programs as a key factor when deciding upon a potential new role. 

It is now up to the decision makers to change the narrative of employee engagement on a global scale.”

References:

https://www.forbes.com/sites/jeannemeister/2017/06/21/the-future-of-work-death-of-the-single-skill-set-in-the-age-of-automation/#56632fe77b4c

https://www.efrontlearning.com/blog/2017/10/trends-2020-workplace.html

https://reba.global/files/document/171/1521138370_REBAEmployeeWellbeingResearch2018ESV_web.pdf

Top tip #5 Continuous investment in the employee’s future – The employees will feel valued from receiving extra training to develop their skills and knowledge. As well as the employees, be provided with additional resources/technology to help them perform better within their role.

Research from Correct Careers Coaching found evidence that 83% of sales professionals feel they require support in using social media for building business relationships, emphasising employees desire to engage more with their customers via social media.

Employees that are more engaged within a company, are more likely to go that extra mile and have increased performance, creativity, and loyalty for your business!

If you would like to have a more detailed discussion regarding employee engagement and retention solutions to action these tips for your business contact Jamie on:

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder) of Correct Careers Coaching.

Jamie@correctcareerscoaching.com and 07599 332178

www.correctcareerscoaching.com

LinkedIn: Correct Careers Coaching

Twitter: @CorrectCareers

Facebook: CorrectCareersCoaching

Google: Correct Careers Coaching

Sales Psychology – Try a unique approach to increase your sales and relationships within a competitive market.

While doing an undergraduate degree in Psychology; achieving a 2.1 BSc degree with Honours, as well as a postgraduate certificate with Merit in Business Psychology at University (studying areas of Occupational Psychology); I found my passion for understanding individual differences and helping people within a business environment.

My dissertation: Sound Distraction Effect on Memory Processing Knowledge Familiarity: How the Familiarity of Knowledge is affected by Sound Distractions is available as a paperback on Amazon:

https://amzn.to/2YpWpPI

Following university, I have had an 8-9-year successful career within sales, including sales & marketing, telemarketing, media sales, headhunter experience, as well as working at Sales Manager level for a £1billion+ global recruitment company.

Working within the recruitment industry, I recruited nationally from junior to C-level roles for sales and finance positions across 20 different industry sectors within SME to blue-chip companies). Being in a commercial and competitive environment – I understand sales is challenging! As well as sales could potentially cause stress and burnout.

From my background within Psychology and Sales, I have created a Sales Psychology to help provide employees and businesses with an innovative and different approach to selling within a modern society.

This Sales Psychology sales training programme (I will coach you through) will provide you with techniques and knowledge within:

  • Standing out from your competition and building your brand image.
  • Understanding individual differences in personality, motivators, emotions and learning styles.
  • Building relationships with successful outcomes.
  • Improving your memory for sales pitches.
  • Applying psychological methods for selling.

How would you feel when these techniques help your sales has increased for your business?

Following research, I have conducted:

‘83% of Sales Professionals feel they require support in using social media for building business relationships’

(Correct Careers Coaching)

For more information regarding this unique Sales Psychology, as well as other sales training programmes available, contact:

Jamie Martin (Founder & Managing Director) of Correct Careers Coaching.

Jamie@correctcareerscoaching.com and 07599 332178.

www.correctcareerscoaching.com

LinkedIn: Correct Careers Coaching

Facebook: @CorrectCareersCoaching

Instagram: CorrectCareers

Twitter: @CorrectCareers

Correct Careers Coaching – YouTube channel