Correct Careers Coaching Shortlisted for the 2023 Great British Entrepreneur Awards

Correct Careers Coaching a National-based Sales & LinkedIn Training company, is excited to announce that they have been shortlisted for the prestigious 2023 Great British Entrepreneur Awards in the Service category. This recognition reflects their exceptional entrepreneurial spirit, dedication, and remarkable achievements within their industry.

Now in its 11th year, and previously described as “The Grammys for Entrepreneurship”, The Great British Entrepreneur Awards celebrate the outstanding individuals and businesses that drive innovation, generate employment opportunities, and contribute to the growth of the UK economy. These awards serve as a platform to honor the remarkable stories of entrepreneurs who have overcome challenges, demonstrated resilience, and make significant contributions to their communities.

“I am chuffed to have been shortlisted for this catergory and congratulations to everyone else who has been shortlisted too,” said Jamie Martin, Founder & Managing Director at Correct Careers Coaching Limited.

The Great British Entrepreneur Awards have become one of the most coveted accolades for entrepreneurs across the UK, celebrating the nation’s diverse entrepreneurial landscape. The awards ceremony will take place on November 20th 2023 at London’s Grosvenor House, where industry leaders, innovators, and influencers will gather to celebrate the achievements of the finalists.

Founder of The Great British Entrepreneur Awards Francesca James says “Every year I am blown away with the quantity and quality of applications we receive, and this year is no exception. The Great British Entrepreneur Awards receives thousands of applications annually and the competition is tough. I am truly inspired by the remarkable accomplishments of this year’s finalists. Their collective achievements of generating over £2.7 billion in turnover and employing over 33,000 people demonstrate the exceptional impact they have made in their industries and communities. These entrepreneurs exemplify the spirit of innovation, resilience, and growth that drives the entrepreneurial landscape in the UK.”

The Service category recognises a category that celebrates the exceptional vision, leadership, and innovation of entrepreneurs who have built successful businesses in either consumer or professional service industries.

Correct Careers Coaching has excelled in the service industry. Their commitment to supporting business-to-business companies has allowed them to make a significant impact in the Sales and LinkedIn Training sectors and set new benchmarks for success.

Correct Careers Coaching is proud to have reached this stage and is grateful for the support received from their customers, partners, and the community. The recognition of their hard work by the Great British Entrepreneur Awards further motivates them to continue their journey of success and inspire others in the entrepreneurial ecosystem.

For more information about the Great British Entrepreneur Awards, please visit To learn more about Correct Careers Coaching, please visit

About the Great British Entrepreneur Awards:

The Great British Entrepreneur Awards, now in its 11th year, celebrates the achievements of the UK’s most innovative and forward-thinking entrepreneurs. These awards highlight the exceptional contributions entrepreneurs make to the economy and society as a whole. For more information, please visit

About Correct Careers Coaching:

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder of Correct Careers Coaching) is an award-winning (10x) sales professional, Modern Sales Coach & Trainer, cocreator of a B2B sales e-Learning course, as well as an author, podcaster, and speaker.

Jamie is passionate about sales strategy, social media, and sales training to help businesses improve their revenue and processes. Focusing on selling to different personalities!

Jamie helps streamline business sales strategy – enhancing a strategic approach to selling, resources, developing employees’ sales skills, ICT/materials utilised during the sales process, etc.

Jamie delivers modern sales training (full sales cycle) including social media marketing/prospecting, lead generation, new business conversion, client relationship management, negotiation, as well as my own pioneering programme – Sales Psychology.

  • Jamie has 13+ years’ (B2B & B2C) working within the corporate sales, marketing, media, and recruitment/headhunting world
  • Jamie (Correct Careers Coaching) has provided sales training to over 40 different industry sectors
  • Worked with all levels of business and all size companies (Start-up to £106+ million turnover)
  • Following Jamie’s social media training; a client increased their LinkedIn profile connections by 6%, profile views were also raised by +2000% from previous week
  • Following the sales training and strategy; a client doubled their customer base

Press Contact:

Jamie Martin

Managing Director 07599332178

Your Business Brand in the Modern Sales Environment…

#Top Tip 1 – How millennials make buying decisions?

Millennials are the first generation brought up in a technology-led world. It is the ‘norm’ for us to research online when deciding to purchase something.

Here’s an important factor that impacts millennials’ buying decisions:

75% of millennials research a company on social media before deciding to buy a service or product from them (Correct Careers Coaching, 2020).

This behaviour is the same for meeting someone in person – and they are a Millennial – they will still check you out online/social media before deciding to buy from you. This research is now part of the face-to-face buying process – the two things are becoming inextricably linked.


#Top Tip 2 – Your Social Media Channels!

If your business is not visible on social media – will a millennial:

  1. Buy from you?
  2. Choose your service/goods over your competitors?
  3. Get in touch with you to sell you a service or product your business needs?

A C-suite contact I was speaking with last week, asked me – “Jamie do you think you are doing too much on social media.” Those were his thoughts from his generation.

However, for a Millennial who is used to tracking the ‘story of their day’ on social media – what is too much? Their ‘too much’ is likely to be far more nuanced e.g., too many passive-aggressive quotations, too much ‘woe is me’ or too much ‘don’t I look great’, or too many selfies.

We must accept that social media is, for millennials and Gen Z, a vehicle to document their lives, loves, and hates, also to keep connected with their friends. It’s a personal news service for them and applying the mantra to an older generation who didn’t grow up with that, doesn’t change that reality. After all, it’s the Generation X who created the internet. They created the environment for this to happen.

If you think and operate in that way – then you will inevitably be influenced by the products and services, you see online – being experienced by others you respect. You will feel safer doing your own research before deciding to make any investment.


#Top Tip 3 – The future of digital communication…

I don’t always receive engagement on my social media posts, however, when I speak with my business network, they remark positively about my business Correct Careers Coaching – the majority of these remarks are from Millennials – stressing my company’s services and brand are being seen.

Communicating and the language used to and from Millennials is different! Especially in a changing business world post-COVID-19.

Businesses need to embrace developing their millennial staff to sell differently utilising modern techniques such as social media. They also need an understanding of how to engage with older generations.

This might be as simple as improving their technique on that instrument we call the telephone. Is this part of your organisation’s induction or training programme?


Jamie works with companies globally to enhance the employee’s B2B selling capabilities for generating and converting prospects. Jamie also improves the sales process and strategy to increase your gross sales by winning and retaining clients. 


Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178

You Need to Understand your future Client’s Buying Personalities and Behaviours!

*The below will have an analogy with the animal kingdom. 
#Top Tip 1 – The Lion

Your Client: Starts the buying process
Due to your Lion clients being very sociable, they will understand the reasons for a new purchase (to benefit others) and who requires to be involved. They would be good at delegation or persuading others during the buying process to end with the desired outcome.
Unlikely to be concerned with the facts – just want an efficient result.
Regarding a buying decision: The Lion are the clients to build rapport with, Know, Like, and Trust (KLT) will serve you well when corresponding with Lions during the buying decision process. They understand a need for your service or products but will not be fooled by gimmicks and cliches. Lion’s will; buy from the Lions!
💪 💪 💪
#Top Tip 2 – The Chameleon
Your Client: The employees who use your service/product

Your Chameleon client understands from all angels how your service/product will provide a return of investment for them/team/department. This client will likely also be the influencer or closely connected with them – where they will work together to achieve their outcomes for a buying decision. You will need to be prepared to persuade two potential decision makers (User and Influencer) and building relationships with both is vital.
Likely to want to know all the benefits and features of your service or product. Testimonials and case studies will be good resources to win the User over.
Regarding a buying decision: The Chameleon does not have an urgent need and may change their buying thoughts many times during the purchase process. Certainly, nurture the Chameleon but do not go in for the hard sale, the Chameleon wants plenty of time to decide on proceeding. The Chameleon’s would be the amber or red on a traffic lights system.
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#Top Tip 3 – The Shark
Your Client: Final decision on the purchase or your service/product
Your shark client will react to their gut emotion. They would have needed to be convinced by you/other decision makers during the buying process to proceed. If their ‘buy-in’ was strong, usually a quick decision will follow.
Likely to be focused on the outcome your service/product provides – a demonstration would be an ideal way to close the deal with the decider.
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Regarding a buying decision: The Shark will make an urgent and emotional buying decision to proceed with you or not, as there is a need for your service/product – you need to be swift in your prospecting techniques and follow-up to convert a shark. The Sharks are your money maker, do also consider the volume and value of a long-term relationship when proceeding with a shark.
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Jamie works with companies globally to enhance the employee’s B2B selling capabilities for generating and converting prospects. Jamie also improves the sales process and strategy to increase your gross sales by winning and retaining clients. 
💪 💪 💪
Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)
Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178 

How to close a sale and when?

#Top Tip 1 – HOW

The modern sales environment requires you to be innovative, visible, and memorable. How to do this? Try a multi-channel approach to selling:

  • Social Media, primarily LinkedIn
  • Calling and video conferencing
  • Post brochures and merchandise
  • Paid ads
  • Email Marketing
  • Your website and SEO
  • Newsletter
  • Podcast
  • Etc…


#Top Tip 2 – WHEN

From one of my surveys, 83% of Sales Professionals feel they require support in using social media for building business relationships (Correct Careers Coaching, 2019).

Do you know the best times and day to post on your preferred social media channels? And if you do… are these the times your prospects are socially active?

The general rule is that Tuesdays and Thursdays are good for prospects answering calls and emails, however, I call a director at 8am on a Monday morning and this was the only time I could reach them.


Follow-up is key to success… 24-48 hours after a pitch meeting is recommended. Continue to correspond with your prospect until you know if they wish to proceed of not.

Jamie works with companies globally to enhance the employee’s B2B selling capabilities for generating and converting prospects. Jamie also improves the sales process and strategy to increase your gross sales by winning and retaining clients. 


Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178

Create, Commit, Close via Sales Pitches… 

The sales pitch meeting:
Every sales pitch is different, every decision maker will want something personalised, and every conversion needs to be bespoke!
#Top Tip 1

If you have had no formal sales training, you need to understand the stages of a pitch meeting and how to adapt your approach to the communication style of the prospect. Some stages are outlined below:
·         Introduction
·         Building Rapport
·         Questioning
·         Needs-based Selling
·         Objection Handling
·         Negotiation
·         Conversion
·         Follow-up
#Top Tip 2 – Let’s look at one of these topics in more detail.
Building Rapport:
If we are being honest, no one likes to be sold to. The renowned sales term: Know, Like, and Trust (KLT) is even more important now for building rapport. Remember experiencing that ‘gut feeling’. It is similar when selling to another person.
A prospect is likely to engage with you through the pitch meeting if you take the time to listen and care about their values and interests. Building rapport should occur early on within the conversation, in my experience, a strong rapport built can make the negotiation and closing easier.
#Top Tip 3 – And another topic most of us find challenging.
Handling Objections:
There could be several objections from the prospect, e.g., the costs, the prospect had tried a similar service or product before and did not receive the desired results. Before providing an answer to an objection – you need to uncover if this is the only reason or if there is anything else stopping the prospect from proceeding to buy? This will help personalise a response.
Respond with needs-based selling techniques, e.g., what if my service or product solved the problem you mentioned during our conversation? Deliver an anecdote of a similar situation with a previous customer.
Ultimately, to win sales pitchers, you should focus on the needs of a prospect; how your service or product will make a significant impact on their business in current markets.
Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)
Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178 

How to convert sales using Psychology?

#Top Tip 1

Start at the beginning – Create a sales pipeline/prospect list for your Ideal Customer Profile (ICP). This could be your customer’s customer, your customer’s competitor, or other business within your customer’s supply chain.

Create a cadence (sequence of actions) with personalised sales touch points, i.e., the communication you have with a prospect while pitching to them.

Examples of communication:

  • Phone call
  • Email marketing or newsletter
  • LinkedIn private message
  • Handwritten letter posted
  • WhatsApp Message
  • Voicemail
  • Send a gift
  • Video Conference/Face to Face meeting
  • Referral

And so on and so on…


Take your time to develop a sales strategy and sales process to build long-lasting relationships with the customer during the buying journey.

Repeat, analyse, and adapt your sales process to convert more customers effectively!

#Top Tip 2

Each individual prefers different communication styles – visual, auditory, and kinesthetic.

Ask your prospect how they prefer to be contacted, i.e., by phone, by email? And what is the best day and time to contact them?


Take your time to research your prospect/future customer via social media, their website, other media channels. Learn more about their personality and interests.

When you find a common ground between you and your prospect, it will be easier to build a rapport with them during the sales pitching stages.


Signposting is a powerful technique in sales. During your correspondence with your prospect, guide the prospect towards conversion by telling a story/case study for them visualise what the outcome or results will be when they work with you. For example, you will increase their turnover by 22% within the next quarter.

#Top Tip 3

It is challenging to remember all you need to say and do when sales pitching!

Use psychological techniques to improve your memory and sales conversions:

  • Write things down into bite size ‘chunks’, to learn and rehearse information
  • Speak words/scripts aloud (to identify any errors in your pitches)
  • Acronyms help to remember key benefits or features of your service/product
  • Providing evidence of statistics/figures to your prospects will certainly grab their attention!
  • Learning when experience good smells or doing exercise improves memory retention
  • Take the time to practice your pitches until perfect!


If you would like to know more how Psychology can help you increase your business sales and customers, contact Jamie (details below) regarding his ‘Sales Psychology’ sales training programme:

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178

What can Psychology teach us about Selling?

#Top Tip 1

A strong rapport with your prospect will secure that meeting, improve conversion during the buying process and build long-lasting relationships.

Bob Burg states the renowned Know, Like, and Trust phrase (KLT)

Why is this important to know?


Know – You are more likely to win the business if you are referred by someone. Building a strong network of supporters is key to business success!

Like – Have you researched your prospect via their LinkedIn profile/other channels? Do you know their interests? Communication style? Their recommendations? Mutual connections? Etc. Start a conversation with a common ground and your prospect will give you the time to develop relationships.

Trust – Have you provided your prospect with evidence of your service/product? I.e., a testimonial, case study, LinkedIn recommendation.

Tony Robbins –When people are like each other they tend to like each other.”

#Top Tip 2

Personalise your communication to your target market/ICP (Ideal Customer Profile)…

Apply the AIDA concept by Frank Hutchinson Dukesmith:

A = Attention

I = Interest

D = Desire

A = Action

Why is this important to know?


Your prospect will buy based on emotion. They want to feel that you have spent the time to understand their problems/needs and provide solutions for their business.

Automated social media posts or email marketing is too generic for them!

Any copy you distribute to your prospect should grab the attention of the decision maker. It should be industry and terminology specific. Why should they use your service/product over your competitor? Will it achieve their 2022 goals?

Don’t forget to include a call to Action.

#Top Tip 3

Understand how your prospect prefers to communicate…

Dale Edgar’s research highlights that when we are learning new information, we retain 10% (when reading), 20% (when hearing), 30% (when seeing), and 90% (when doing). 

Why is this important to know?


When you pitch, your prospect might not retain all the information you speak!

Make sure you have some visuals and a demonstration.

Is there a practical activity you can do with your prospect? This could be possible with a product. If you provide a service, why not ask your prospect to speak with one of your previous clients to find out how your service benefited them.

If you would like to know more how Psychology can help you increase your business sales and customers, contact Jamie (details below) regarding his ‘Sales Psychology’ sales training programme:

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178

To use LinkedIn or not to use LinkedIn?

LinkedIn has nearly 800 million members, 55 million+ businesses, and in more than 200 countries across the globe.

If you are not using LinkedIn for business, you are missing out on opportunities with a vast number of professionals!

#Top Tip 1

How to connect with prospects…

You need to give a reason for someone to ‘Connect’ with you. Do you have a mutual/ connection/s? Did you have a conversation at a networking event? Did a business contact advise you to approach this prospect?

Or do you want to use their services? And give them a LinkedIn ‘Recommendation’ ⭐

The WHY is important when sending a connect request. Some people on LinkedIn will be near to their connections quote and will be selective on who they accept.

If your connection request wasn’t accepted – why not ‘Follow’ this prospect instead and you can still engage with their social media marketing.

#Top Tip 2

Engage with your Followers…

Reciprocity! If you, ‘Like’, ‘Comment’, and ‘Share’ on your connection’s post/articles, the more likely they are to return the gesture. The more engagement on your posts will increase the organic reach, as well as the audience of your connections.

The more visible you are on LinkedIn, the more awareness you and your brand will have on this channel.

If you’re going to send a prospect a private message – your engagement needs to be detailed and personalised.

Some examples:

  • Excellent post/article you have just written on LinkedIn…
  • Thank you for liking my post about…                   
  • I see you are interested in… and we are also part of the same LinkedIn group …

Turn a cold contact into a warm relationship by building rapport consistently with prospects on LinkedIn.

#Top Tip 3

Social Media Marketing…

Are you embracing social media marketing? Your competitors will be!

Whether you post daily or occasionally, make sure you do post. The more you do social media posts, the more your current customers and future customers will remember you and be aware of your services/products.

You can post about:

👉 Industry news or your business market updates

👉 Staff achievements and socials

👉 Client wins and testimonials

🔥 Do include a video or graphic – this will grab your readers attention!

Or create a ‘poll’ – a simple question can generate useful insights and statistics to share as a post with your network.

*Don’t forget to add 3 ‘#’ to your LinkedIn posts!

If you require LinkedIn and Social Selling Training for your business (storyboard attached), contact:

Jamie Martin BSc (Hons), PGCert (Managing Director & Founder)

Correct Careers Coaching – An award-winning Modern Sales Training and Sales Strategy Business. and 07599 332178